Work

A Bibliographic Survey of Experiential Consumption Research

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Johnny Chen, Robert Madrigal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410458714

FWCI: 0.843

Cites: 18

Cited by: 1

Related to: 10