Work

Transfer of Brand Equity in Brand Extensions: the Importance of Brand Loyalty

Year: 2003

Type: article

Source: ACR North American Advances

Authors: Leif E. Hem, Nina M. Iversen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410523710

FWCI: 1.326

Cites:

Cited by: 56

Related to: 10