Work

Differential Effectiveness of Discounts in Product Bundles

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Uzma Khan, Ravi Dhar

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410593173

FWCI: 1.089

Cites:

Cited by: 1

Related to: 10