Work

The Effects of Ad Affect on Advertising Effectiveness

Year: 1983

Type: article

Source: ACR North American Advances

Authors: Danny L. Moore, J. Wesley Hutchinson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2410867551

FWCI: 11.49

Cites:

Cited by: 89

Related to: 10