Work

The Impact of Regulatory Focus on the Effect of Two-Sided Advertising

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Arnd Florack, Simon Ineichen, Rahel Bieri

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2411010975

FWCI: 0.843

Cites: 28

Cited by: 3

Related to: 10