Work

Assessing Trustworthiness in Naturalistic Consumer Research

Year: 1989

Type: article

Source: ACR Special Volumes

Authors: Melanie Wallendorf, Russell W. Belk

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2411089444

FWCI: 10.13

Cites:

Cited by: 475

Related to: 10