Work

Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective

Year: 1985

Type: article

Source: ACR North American Advances

Author: Olli T. Ahtola

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2411540868

FWCI: 1.59

Cites:

Cited by: 98

Related to: 10