Work

Brand Origin Or Product Origin? the Effects of Country of Origin Fit on Brand Evaluation

Year: 2009

Type: article

Source: Journal of International Crisis and Risk Communication Research

Authors: Sangwon Lee, Zachary Johnson, Xin He

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2411556813

FWCI:

Cites: 15

Cited by: 6

Related to: 10