Work

Toward a Cognitive Structure Conceptualization of Product Familiarity

Year: 1981

Type: article

Source: ACR North American Advances

Authors: Larry J. Marks, Jerry C. Olson

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2411657476

FWCI: 8.547

Cites: 23

Cited by: 166

Related to: 10