Work

Effect of Ad Pacing and Optimal Level of Arousal on Attitude Toward the Ad

Year: 1991

Type: article

Source: ACR North American Advances

Authors: Mark A. Pavelchak, Meryl P. Gardner, V. Carter Broach

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2412354629

FWCI: 3.225

Cites: 10

Cited by: 8

Related to: 10