Work

Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.05.012

Author: Karla McCormick

Institution: Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2412399122

FWCI: 44.16

Cites: 36

Cited by: 425

Related to: 10