Work

Product Familiarity: Critical Comments on Selected Studies and Theoretical Extensions

Year: 1981

Type: article

Source: ACR North American Advances

Author: M. Joseph Sirgy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2412754487

FWCI:

Cites:

Cited by: 7

Related to: 10