Work

The Effects of Country of Origin, Brand, and Price Information: a Cognitive-Affective Model of Buying Intentions

Year: 1994

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Wai-Kwan Li, Kent B. Monroe, Darius K.‐S. Chan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2298939889

FWCI: 1.962

Cites:

Cited by: 47

Related to: 10