Work

The Buying Center Is Dead, Long Live the Buying Center

Year: 1987

Type: article

Source: ACR North American Advances

Authors: Julia Bristor, Michael J. Ryan

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2412909260

FWCI: 1.804

Cites:

Cited by: 17

Related to: 10