Work

The Process of Negotiating Brand Meaning: a Symbolic Interactionist Perspective

Year: 1999

Type: article

Source: ACR North American Advances

Authors: Mark Ligas, June Cotte

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413008011

FWCI: 1.925

Cites: 17

Cited by: 91

Related to: 10