Work

Advertising Authenticity: Resonating Replications of Real Life

Year: 2007

Type: article

Source: ACR European Advances

Author: Tandy D. Chalmers

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413037317

FWCI: 0.918

Cites: 25

Cited by: 22

Related to: 10