Work

Deviant Consumer Behavior

Year: 1989

Type: article

Source: ACR North American Advances

Authors: George P. Moschis, Dena Cox

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413277033

FWCI: 1.385

Cites:

Cited by: 95

Related to: 10