Work

An Empirical Evaluation of Comparative Advertising Messages: Subjects' Responses on Perceptual Dimensions

Year: 1976

Type: article

Source: ACR North American Advances

Author: R. Dale Wilson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413388652

FWCI: 11.42

Cites:

Cited by: 35

Related to: 10