Work

A Sociological Approach to Brand Choice: the Concept of Situational Self Image

Year: 1980

Type: article

Source: ACR North American Advances

Authors: Carolyn Turner Schenk, Rebecca H. Holman

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413439990

FWCI: 3.955

Cites:

Cited by: 168

Related to: 10