Work

From Assessment to Purchase: A Three-Stage Model of the Marketing Funnel in Sponsorship Activities

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Sport Management

DOI: 10.1123/jsm.2015-0358

Authors: Marco Visentin, Daniele Scarpi, Gabriele Pizzi

Institution: University of Bologna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413445972

FWCI: 6.244

Cites: 41

Cited by: 27

Related to: 10