Work

A Multivariate Analysis of the Perception of Value From Retail Price Advertisements

Year: 1981

Type: article

Source: ACR North American Advances

Authors: Albert J. Della Bitta, Kent B. Monroe

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413554192

FWCI:

Cites:

Cited by: 43

Related to: 10