Work

The Detrimental Effect of Cause-Related Marketing Parodies

Year: 2016

Type: article

Source: Journal of Business Ethics

DOI: 10.1007/s10551-016-3232-5

Author: Ouidade Sabri

Institutions: IAE Paris - Sorbonne Business School, Université Paris 1 Panthéon-Sorbonne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413643113

FWCI: 1.388

Cites: 93

Cited by: 24

Related to: 10