Work

The Impact of Comparative Advertising on Perception Formation in New Product Introductions

Year: 1986

Type: article

Source: ACR North American Advances

Authors: Beth Ann Walker, John L. Swasy, Arno J. Rethans

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413734417

FWCI: 3.285

Cites:

Cited by: 27

Related to: 10