Work

Visual Imagery: Applications to Advertising

Year: 1982

Type: article

Source: ACR North American Advances

Author: John R. Rossiter

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413868313

FWCI: 11.07

Cites:

Cited by: 71

Related to: 10