Work

The Interaction of Coupons With Price and Store Promotions

Year: 1988

Type: article

Source: ACR North American Advances

Author: Caroline Henderson

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2414499649

FWCI: 1.478

Cites:

Cited by: 17

Related to: 10