Work

Emotion and Persuasion in Advertising: What We Do and Don't Know About Affect

Year: 1983

Type: article

Source: ACR North American Advances

Authors: Michael L. Ray, Rajeev Batra

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2414822968

FWCI: 11.75

Cites: 37

Cited by: 88

Related to: 10