Work

Measuring the Meaning of Consumption Objects: an Empirical Investigation

Year: 1988

Type: article

Source: ACR North American Advances

Authors: Robert E. Kleine, Jerome B. Kernan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415103820

FWCI: 1.445

Cites:

Cited by: 33

Related to: 10