Work

Investigating the Effects of Consumer Innovativeness on Shape of Consideration Sets: Focusing on Comparison Between Consideration Sets of Innovators and Non-Innovators

Year: 2005

Type: article

Source: ACR North American Advances

Authors: Heonsoo Jung, Wooyang Kim

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415146422

FWCI: 1.981

Cites: 16

Cited by: 10

Related to: 10