Work

Consumer Evaluation of Brand Deletion and Feedback Effect: a Motivational Approach

Year: 2007

Type: article

Source: ACR North American Advances

Author: Saurabh Goorha

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415157791

FWCI: 0.918

Cites: 17

Cited by: 3

Related to: 10