Work

The Effects of Product Knowledge on the Comprehension, Retention, and Evaluation of Product Information

Year: 1983

Type: article

Source: ACR North American Advances

Author: Joseph W. Alba

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415183084

FWCI: 7.785

Cites:

Cited by: 63

Related to: 10