Work

Familiarity: Product Use, Involvement Or Expertise?

Year: 1985

Type: article

Source: ACR North American Advances

Author: Judith Lynne Zaichkowsky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415249579

FWCI: 4.769

Cites: 10

Cited by: 101

Related to: 10