Work

The Relative Effects of Price, Store Image, and Intrinsic Product Differences on Product Quality Evaluation

Year: 1972

Type: article

Authors: George J. Szybillo, Jacob Jacoby

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415312117

FWCI:

Cites:

Cited by: 4

Related to: 10