Work

An Information Theoretic Approach to Understanding the Consideration Set/Awareness Set Proportion

Year: 1991

Type: article

Source: ACR North American Advances

Authors: Ayn E. Crowley, John H. Williams

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415470464

FWCI: 1.296

Cites:

Cited by: 17

Related to: 10