Work

Television Program Elaboration Effects on Commercial Processing

Year: 1988

Type: article

Source: ACR North American Advances

Authors: Kenneth R. Lord, Robert E. Burnkrant

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415700348

FWCI:

Cites:

Cited by: 20

Related to: 10