Work

Situational Product Relevance and Attitude Persistence

Year: 1990

Type: article

Source: ACR North American Advances

Authors: Curtis P. Haugtvedt, Alan Strathman

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415729620

FWCI: 2.78

Cites:

Cited by: 23

Related to: 10