Work

Product Conspicuousness and Buying Motives As Determinants of Reference Group Influences

Year: 1999

Type: article

Source: ACR European Advances

Authors: Pamela E. Grimm, Jagdish Agrawal, Paul Richardson

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415931124

FWCI:

Cites:

Cited by: 18

Related to: 10