Work

Measuring the Effects of Framing Country-Of-Origin Information: a Process Tracing Approach

Year: 1996

Type: article

Source: ACR North American Advances

Authors: Irwin P. Levin, John D. Jasper, Gary J. Gaeth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2416004623

FWCI: 1.226

Cites: 18

Cited by: 16

Related to: 10