Work

Consumer Involvement: Definitional Issues and Research Directions

Year: 1984

Type: article

Source: ACR North American Advances

Authors: James A. Muncy, Shelby D. Hunt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2416361470

FWCI: 6.057

Cites:

Cited by: 86

Related to: 10