Work

The Representation and Recall of Message Arguments in Advertising: Test of a Schema-Based Model

Year: 1986

Type: article

Source: ACR North American Advances

Authors: James M. Hunt, E. H. Bonfield, Jerome B. Kernan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2416476012

FWCI: 1.756

Cites:

Cited by: 2

Related to: 10