Work

An Investigation of Consumer Response to Sales Promotions in Developing Markets:N a Three-Country Analysis

Year: 1999

Type: article

Source: ACR North American Advances

Authors: Lenard C. Huff, Dana L. Alden

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2416684396

FWCI: 8.31

Cites:

Cited by: 66

Related to: 10