Work

Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-24184-5_99

Authors: Zixi Jiang, Jing Xu, Ravi Dhar

Institutions: UNSW Sydney, Peking University, Yale University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2416711809

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Cites: 12

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Related to: 10