Work

Influences of Brand Name and Packaging on Perceived Quality

Year: 1982

Type: article

Source: ACR North American Advances

Author: Benny Rigaux-Bricmont

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2417036637

FWCI:

Cites:

Cited by: 58

Related to: 10