Work

Scale Development for Consumer Confusion

Year: 2006

Type: article

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: M. Schweizer, Alexander J. Kotouc

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2417067935

FWCI: 3.509

Cites: 50

Cited by: 63

Related to: 10