Work

Us Versus Them: Oppositional Brand Loyalty and the Cola Wars

Year: 2001

Type: article

Source: Digital Commons-DePaul (DePaul University)

Authors: Albert M. Muñiz, Laura Hamer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2417091276

FWCI: 2.308

Cites: 10

Cited by: 122

Related to: 10