Work

Are “Paradigms Lost” in Marketing? Some Twenty Years Later…: a Content Analysis

Year: 2007

Type: article

Source: ACR North American Advances

Author: Saleh AlShebil

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2417464402

FWCI:

Cites: 11

Cited by: 3

Related to: 10