Work

Measuring and Modeling Brand Interest As an Alternative Ad Effect With Familiar Brands

Year: 1990

Type: article

Source: ACR North American Advances

Authors: Karen A. Machleit, Thomas J. Madden, Chris T. Allen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2417522693

FWCI: 4.803

Cites:

Cited by: 34

Related to: 10