Work

Word-Of-Mouth Communications: a Motivational Analysis

Year: 1998

Type: article

Source: ACR North American Advances

Authors: D.S. Sundaram, Kaushik Mitra, Cynthia Webster

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2417628925

FWCI:

Cites:

Cited by: 823

Related to: 10