Work

The Elaboration Likelihood Model: Limitations and Extensions in Marketing

Year: 1985

Type: article

Source: ACR North American Advances

Authors: Mary Jo Bitner, Carl Obermiller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2417709373

FWCI:

Cites: 18

Cited by: 105

Related to: 10