Work

Informational and Transformational Advertising: the Differential Effects of Time

Year: 1984

Type: article

Source: ACR North American Advances

Authors: Christopher P. Puto, William D. Wells

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2418025393

FWCI: 7.572

Cites:

Cited by: 367

Related to: 10