Work

East Asian Rapidly Developing Countries and Marketing to the United States: the Effects of Country-Of-Origin Advertising

Year: 1994

Type: article

Source: ACR Asia-Pacific Advances

Authors: Francis M. Ulgado, Mark Leach, Tyra Mitchell, Annie Liu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2418504369

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Related to: 20